Play, Learn, Grow. Together
Our expertly designed Coachi range was developed by Dr Roger Mugford and his team of training & behaviour specialists at the Company of Animals Pet Centre, who have been helping dogs and creating unique product solutions since 1979.
The range is focused on training through positive learning experiences, helping to create a loving bond between you and your dog.
Making training easy, approachable and fun!
Suitable for all puppies and dogs 8 weeks plus, Coachi is perfect for tackling the challenges presented to all dog owners, as well as providing innovation to those more experienced, dog trainers and professionals.
Company of Animals, Founder and CEO, Dr Roger Mugford
“All dogs, regardless of age or breed, require training and at the Company of Animals Pet Centre, we have seen over half a million dogs since 1979 and each one is, like humans, entirely different from the next. What is certain, is training a dog will strengthen the bond between the pet and owner and ensure both parties can settle into a happy, harmonious life together. Play is also essential for cognitive, emotional, and physical development and so, in the interest of animal welfare and happiness, it seemed only logical to combine the two for a positive, balanced, and happy approach to training.”
How Coachi works
To make product selection easy, we have divided the products into 3 simple colour coded categories: Learn, Play and Fun & Tricks, to cover all stages of dog training and development.
3 simple categories
This is the first stage of the training process and focuses on learning the basics of social behaviour through positive and rewarding experience for you and your dog.
Recall & manners
Fun & Tricks
The final stage in our training process, Fun & Tricks, is focused on the extra fun and games you can have to strengthen the bond and build the relationship further, allowing independence & giving confidence.
Tricks & Retrieval
Coachi training products are perfect for all ages of puppies and dogs, from 8 weeks +
Puppies are continually learning, regardless of whether we are formally training them. So, ideally training should start as early as possible in a dog’s life, to help promote good and desirable behaviour. However, training can be undertaken at any age, you really can teach an old dog new tricks!
We all know that trying to select the right product for your needs can be quite confusing! The categories are designed to help make this process easier make finding the right product easy.
Learn, is the first stage of the training process and focuses on the basics of social behaviour helping you tackle the basics; chewing, biting, jumping up etc. So, if you are just getting started, this is the right place for you.
Play, is the second stage in the training process and all about building a positive relationship and happy partnership with your dog, great for games, fun and rewarding training. Reward toys offer a great alternative to food rewards and are perfect for dogs who are not food motivated or those that are watching their waistlines! Great for any level of training and stage of dog training.
Fun & Tricks, is the final stage of the training process, focused on extra fun and games you can have to further progress your training. Tackled the basics? Want to do more? This is the category for you!
Yes, all of our products have easy to follow guides to describe how best to use and top tips from the experts, just navigate to each product page for more information. Also, check out our blog section for lots of useful articles and guides.
Coachi is the first training range to incorporate play into the training category. Here at the Company of Animals we believe that a ‘holistic’ training approach is best for dogs, so alongside proven training tools we have added a range of toys that can be used to reward and stimulate dogs to help promote a positive training experience, whilst also having fun.
Play is truly integral to improving a dog’s way of learning and really helps promote a positive relationship between dogs and their owners. Also, many dogs are not motivated by food or are overweight and not able to have additional food rewards, so a reward toy is the perfect solution.
All dogs, regardless of age or breed, require training and at the Company of Animals Pet Centre we have seen over half a million dogs since 1979 and each one is entirely different from the next! Training helps strengthen the bond between pet and owner and ultimately ensures a happy and harmonious life. What’s more, play is an essential part of cognitive, emotional, and physical development and so it seemed logical to combine the two for a positive, balanced and happy approach to dog training.
Our onsite training facility provides us with an enviable position of being surrounded by dogs and their owners every day. Seeing firsthand the most common issues that dog owners experience allows us the opportunity to develop products and approaches that can really help. We are also extremely lucky to have a very knowledgeable product development team, with over 100 years of combined experience (yes, we have been doing this a long time!) allowing us to create effective products that really deliver results.